In 2015, ice cream brand Cornetto aimed to activate its new concept "Enjoy the ride, love the ending", within a young audience. For that, Estúdio Árvore created an event inside one of the most important advertising and communications universities in the country, ESPM, to bring music, memories and lots of fun for their first week of classes.
With references ranging from the famous Karaokes from the Japanese neighborhood of São Paulo through the open-air karaoke of the Mauerpark in Berlin and the then brand-new meeting platform Tinder, CORNETTOKÊ was created - a project that promoted socialization between students through a live match, creating pairs to sing at a festival during class breaks for 5 days.
For this project, I acted as the Social Media manager and copywriter, reporting live for the brand's social media channels and interacting with the performers before and after they took over the stage. Rapahel Soria was the Creative Director, while Luiz Franco and Elaine Terrin designed this fun experience between students.