The memories of a perfect Summer vacation.
Rota do Mar's adventurous spirit goes on the road in pursuit of an unforgettable Californian adventure for their Summer '18 campaign. Riding in an 1980's motorhome, the characters snap incredible moments in VHS style as they drive through the desert towards the iconic Santa Monica beach.
The feeling of freedom and fun reinforces the brand's moto, Siga a Sua Onda (Follow Your Wave), a reminder that customers can develop their own sense of style and creativity with the brand.
I had the opportunity to be the creative diretor in this campaign for Cherry Plus, writing the script and directing the content in an incredible 4-day California trip, alongside an amazing team of photo + video (Raval Filmes) and Rota do Mar's marketing team.