Z.A.G. POT
Co-working space Branding
텐저블은 즐겁게 일할 수 있는 환경의 코워킹스페이스 브랜드를 위한 런칭 프로젝트를 진행하였습니다.
일률적인 비즈니스 플랫폼을 탈피한 다이나믹한 이미지를 표현하기 위해 카지노 컨셉의 ‘잭팟’이라는 네임을 고안했습니다.
'Zenith, Achievement, Goal’이 함축된 ‘Z.A.G. POT’은 고객이 목표를 성취하고 정점을 찍을 수 있도록 지원한다는 모토를 담고 있습니다.
직관적으로 카지노칩을 연상시키는 로고를 통해 Z.A.G. POT에서 경험할 수 있는 성취감과 즐거움을 표현하였습니다.
‘Zenith, Achievement, Goal’을 상징하는 세가지 도형을 다양하게 확장전개하여
잭팟이 터지듯 전개될 사용자들의 무궁무진한 가능성을 나타냈습니다.
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Tangible. was commissioned to provide an overall branding solution
for a co-working space to provide an inhabitant a flexible and a joyful environment.
The brand name 'Z.A.G.POT' was driven from a dynamic concept of the casino to break away from its typical business platform.
The Z.A.G.POT implies ‘Zenith, Achievement, Goal’ to infer a motto to support the inhabitants achieve their goals.
The brand name 'Z.A.G.POT' was driven from a dynamic concept of the casino to break away from its typical business platform.
The Z.A.G.POT implies ‘Zenith, Achievement, Goal’ to infer a motto to support the inhabitants achieve their goals.
The Z.A.G.POT expresses the achievement and the joyful moments through its logo that instantly reminds of a casino chip.
The three figures which symbolizes ‘Zenith, Achievement, Goal’ were expanded in a various way to express the huge possibility that start-ups can experience in Z.A.G.POT.
The three figures which symbolizes ‘Zenith, Achievement, Goal’ were expanded in a various way to express the huge possibility that start-ups can experience in Z.A.G.POT.
Brand eXperience Project Team
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TANGIBLE.
Creative Director : Yoonseuk Shim
Verbal Identity & Brand Story : Somin Lee
Brand Identity : Hyunah Choi, Sungmin Ahn, Sookyung Hwang
Client
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ZAGPOT D&M
Marketing & Communication Team
