In 2016 Scholl Shoes Europe briefed us to refresh their identity, shifting focus from medical/orthopaedic to lifestyle with a comfortable twist.
We created the concept Al passo con te - Following your steps - to communicate Scholl Shoes as a life companion for women always on the run.
Starting from that concept, we rejuvenated all e-commerce touchpoints, starting from website and newsletter communications to all European social media channels, including the opening of a new Instagram channel.
These are some product shots for the Spring/Summer Collection, portraying each shoe model in a dynamic setting, from a romantic date to a fun holiday.
Agency: Triboo Digitale
Copywriter: Flavia Esposito
Photography: Stefano Aletto
