One year after the launch of crystal, we decided the new website should reflect the same smart and lean experience found in the crystal platform. The previous website is available here.
The sign up process is totally conversational, a disruptive choice which engages users right from the first second on the website. Try the entire conversation here.
The sign up process is totally conversational, a disruptive choice which engages users right from the first second on the website. Try the entire conversation here.
A friendlier tone of voice was designed for a more defined target of online SMBs needing to reach a wide audience without necessarily being marketing experts.
Company: iGenius
Copywriter: Flavia Esposito
Copywriter: Flavia Esposito
Designer: Pietro Spagnolo
