In recent years, it has been heard and seen that it should belong to "cross-border catering." No matter which industry it seems, the catering trend seems to have been shattered. Among them are Xianfang Xiansu and Yonghui Supermarket salmon Workshop, bringing a wave of impact on the traditional old catering.
Even many top luxury brands have also set foot in the catering industry, including Gucci, LV Louis Vuitton and Armani Armani, etc., but also brought a lot of new games for the restaurant industry.
Whether catering + retail, or retail + catering, this new composite format is for consumers to present a new consumer scenarios and consumer upgrade experience.
In 1883, the "catering + retailing" PECK appeared in Milan, Italy. It mainly focuses on restaurants and retail. It puts consumers' needs first and user experience as the center, which is called the composite business mode Origins, so far have been well received by consumers.
Later come top net red restaurant EATAL and mocato restaurant, EATAL restaurant in Italy burst red, and even the team discharged to the streets outside.
EATAL is mainly equipped with food retail area, food and beverage training courses, dining and other forms of restaurants, a diversified complex.
Diversified food and beverage categories to solve the white-collar workers, three meals a day demand, as well as the associated sales of peripheral products, fully endowed consumers one-stop service experience and enhance the interaction between consumers and brands and contacts.
The mocato restaurant is located in the new restaurant and the sale of high-class natural foods through the fashion tasteful dining environment, sought after by middle-aged young people.
Regardless of foreign success stories or rising stars in the country, are brand concepts in the delivery of the brand, consumer spending is not just a product, but the concept behind the brand and meaning.
For example, Le Caesar this year opened a new concept store, has brought a new consumer experience, so that consumers in addition to the store dining, you can also buy the relevant peripheral products.
Peripheral products to increase the contact point of the brand and consumers, even at home, you can see Le Caesar's brand image, and users have more interaction, deepen the brand's impression in the hearts of customers.
Catering + retail can be how to play? Common mode is to provide organic vegetables and fruits in the restaurant ingredients such as raw materials for sale, to "healthy living" as the brand concept Xiangxiang food set.
The original intention of the founder of this brand is hoping to guide customers in this way to feel the high quality food charm and healthy quality of life.
Consumers can choose to eat in the shop, you can also buy the ingredients to bring their own home cooking.
This approach is increasingly favored by consumers, thereby enhancing the viscosity of consumers and brands.
