There is no era of food like today, so surging, bright future, fierce competition ... ...
From 2012 to today, with the popularity of mobile Internet and equipment, 80,90 gradually become the mainstream of the community; all around the new technology to follow the forum, media, auxiliary tools, the rise of the original in the traditional Business areas and inconspicuous, had been reduced to "supporting projects" of the catering industry has been an unprecedented concern, followed by other industry elite who have entered, followed by a large influx of funds in 2013 The total sales of the food and beverage industry: from about 2.3 trillion in 2012 in 2016 to about 3.5 trillion (data from Baidu), and even some people jokingly, from the industry, To say that the restaurant industry is the real estate, the stock after the third "efficient" industry;
Which is in the social development, consumption escalation trend of the catering industry brought about by the opportunities and dividends; but in the restaurant industry is booming data is high competition, high elimination rate, according to network data, north of Guangzhou and other popular cities, every day new The number of shops and shops is almost flat; from the consumer's point of view: Although young people are more receptive to and try new things, they have their own understanding and perception of quality, service and cost performance. From the perspective of auxiliary media: Equipment and the network although the traditional media more efficient and efficient than the past, but the brand is almost standard, there is no advantage at all; foreign funds: Although the influx of massive capital to the industry has brought unprecedented opportunities for development, but in the selection The project is sometimes too casual to improve the operating costs of the same industry, it is a double-edged sword; coupled with some entrepreneur blindly follow the trend, resulting in some of the good project early into the "melee war" level (such as: coconut chicken, steam seafood , Grilled fish, cut steak, etc.), in this wave of food and beverage, as a start of the food, we How to avoid those "pit"?
From 2012 to today, with the popularity of mobile Internet and equipment, 80,90 gradually become the mainstream of the community; all around the new technology to follow the forum, media, auxiliary tools, the rise of the original in the traditional Business areas and inconspicuous, had been reduced to "supporting projects" of the catering industry has been an unprecedented concern, followed by other industry elite who have entered, followed by a large influx of funds in 2013 The total sales of the food and beverage industry: from about 2.3 trillion in 2012 in 2016 to about 3.5 trillion (data from Baidu), and even some people jokingly, from the industry, To say that the restaurant industry is the real estate, the stock after the third "efficient" industry;
Which is in the social development, consumption escalation trend of the catering industry brought about by the opportunities and dividends; but in the restaurant industry is booming data is high competition, high elimination rate, according to network data, north of Guangzhou and other popular cities, every day new The number of shops and shops is almost flat; from the consumer's point of view: Although young people are more receptive to and try new things, they have their own understanding and perception of quality, service and cost performance. From the perspective of auxiliary media: Equipment and the network although the traditional media more efficient and efficient than the past, but the brand is almost standard, there is no advantage at all; foreign funds: Although the influx of massive capital to the industry has brought unprecedented opportunities for development, but in the selection The project is sometimes too casual to improve the operating costs of the same industry, it is a double-edged sword; coupled with some entrepreneur blindly follow the trend, resulting in some of the good project early into the "melee war" level (such as: coconut chicken, steam seafood , Grilled fish, cut steak, etc.), in this wave of food and beverage, as a start of the food, we How to avoid those "pit"?
"Find yourself"
In the case of
- positioning! In the "Jack Trahu" positioning book is described as the third productive force revolution! From which to see a company, the importance of a brand positioning; the current 80,90 to become the mainstream of the community is an indisputable fact that these groups will pay more attention to their own body, pay attention to health, highlight the personality, for Food quality, health or not, environmental services, etc., with their unique requirements, from another dimension is their pursuit of high quality of life is an external manifestation.
In this regard Yuan Ji の eel star David said: "In the establishment of Yuanji の eel rice, we will be the main crowd positioning in 80, the backbone of the lock in 90, the future crowd is 00" Yuan Ji always around the "high Quality "concept to operate, such as: high quality dining environment, high quality ingredients / products, high quality service" and so on! For "Yuan Ji の eel" David will be positioned as - quality light meal! He is closer to the high end Business meals, belong to the category of simple meals, from the food quality, elegant environment, warm service is different from the pure abdomen fast food category; but the difference between the traditional cooking cumbersome production process, more suitable for contemporary urban fast-paced crowd needs (put food , Store interior photo)
In the case of
- positioning! In the "Jack Trahu" positioning book is described as the third productive force revolution! From which to see a company, the importance of a brand positioning; the current 80,90 to become the mainstream of the community is an indisputable fact that these groups will pay more attention to their own body, pay attention to health, highlight the personality, for Food quality, health or not, environmental services, etc., with their unique requirements, from another dimension is their pursuit of high quality of life is an external manifestation.
In this regard Yuan Ji の eel star David said: "In the establishment of Yuanji の eel rice, we will be the main crowd positioning in 80, the backbone of the lock in 90, the future crowd is 00" Yuan Ji always around the "high Quality "concept to operate, such as: high quality dining environment, high quality ingredients / products, high quality service" and so on! For "Yuan Ji の eel" David will be positioned as - quality light meal! He is closer to the high end Business meals, belong to the category of simple meals, from the food quality, elegant environment, warm service is different from the pure abdomen fast food category; but the difference between the traditional cooking cumbersome production process, more suitable for contemporary urban fast-paced crowd needs (put food , Store interior photo)
"The ultimate pursuit of customer first"
In the case of
Eel: "Select the weight of about 300 grams exported to Japan extremely quality, after 96 test process natural ice halo slaughtered, 750 degrees boiled eel as raw materials; rice: selected natural ancient cultivation, which lasted 6 months natural mature natural pearl rice;
Sauce: invited Japanese practitioners for decades to personally guide the development of chefs, with lemon, sake, eel bone, kelp and other raw materials in accordance with a specific proportion of repeated testing, and ultimately brew a unique variety of taste sauce, which constitutes a Yuanji の eel eel rice delicious tips ";
Because the founder itself is a real way to eat, this self for food perseverance and pursuit, driven him to high-quality delicious delivery to their own consumers; in the original decision to do eel rice, with the previous many times to Japan Experience, fleeing the product team flew to Japan, conducted a deep study, a half months time almost all over Japan and eel-related places, from Kanto to Kansai, Nagoya to Kagoshima, rain are almost eaten Large and small and eel-related museum, as is the development of a bowl of people for the taste of eel rice;
In the case of
Eel: "Select the weight of about 300 grams exported to Japan extremely quality, after 96 test process natural ice halo slaughtered, 750 degrees boiled eel as raw materials; rice: selected natural ancient cultivation, which lasted 6 months natural mature natural pearl rice;
Sauce: invited Japanese practitioners for decades to personally guide the development of chefs, with lemon, sake, eel bone, kelp and other raw materials in accordance with a specific proportion of repeated testing, and ultimately brew a unique variety of taste sauce, which constitutes a Yuanji の eel eel rice delicious tips ";
Because the founder itself is a real way to eat, this self for food perseverance and pursuit, driven him to high-quality delicious delivery to their own consumers; in the original decision to do eel rice, with the previous many times to Japan Experience, fleeing the product team flew to Japan, conducted a deep study, a half months time almost all over Japan and eel-related places, from Kanto to Kansai, Nagoya to Kagoshima, rain are almost eaten Large and small and eel-related museum, as is the development of a bowl of people for the taste of eel rice;
In the trial business for the pure collection of food on the feedback, simply launched only four dishes as the main, there may be a lot of people do not understand, a restaurant only 4 kinds of dishes, actually dare to open in the competition so intense, We do not want to hear the real voice and feedback from consumers, no matter how the outside world is,
"The ultimate pursuit of service"
Filed a service may be a lot of people will be impressed by the service in Japan meticulous, in the country are also like sea fishing, West Bay and other food sector benchmark, as many people follow the example of food.
As a start-up catering business, because the national conditions and the environment where the consumer is different, there should be a suitable service system, in order to better serve the consumer, rather than rigid to imitate; Yuan Ji is hoping to create A kind of their own affinity, natural and comfortable service experience, so that guests feel that while enjoying the food and the staff of the exchange of communication with old friends like the feeling;
"High quality pursuit of the decoration environment"
In the case of
Shop environment is the brand and the guests to convey information and ideas between the most direct way to reflect the concept of catering brands and expectations for the future.
In the case of
Yuanji の eel rice through cooperation with well-known design company, designers around a fashion quality of life scenes, while from the LOGO, containers and other aspects of the Japanese cultural elements to retain; Yuanji want to do a class of people's way of life, so that Love the food, like-minded people gathered here, chatting to enjoy a bowl full of delicious eel rice
