2CAP represents the transformation of a family business selling sports caps, into a trendy and specialized brand of this product for everyone, from aficionados to sports teams, skaters to people who simply see the “cap” as a lifestyle and including a fashion fetish. The brand is presented as a boutique of this product, which reflects the dynamism and pace of life in the city. A series of iconic elements of urban pop culture are abstracted within the development of image, for the direction of art the city happened as a scene of the life of the creatures of concrete.