Restaurant Branding
Sweater Weather
Sweater Weather is a rustic modern restaurant that serves warm craft food to remind us of those cold days spent cooking warm home made soups and other meals.
When creating the branding for my restaurant, I wanted to make it cohesive. Also, I'd like to keep a home-y and warm feeling. I felt mounting the menus and tabletop "specials" menu on wood gave it the authentic and rustic feeling I was looking for.
When coming up with the foods on the menu, I felt they should be more personal; for example "Grandma's Cookies." Adding the signature on below the description on the bottom right I also thought would give it more of a personal and authentic feeling.
