Higher Education Branding & Marketing Materials

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My client came to me with the challenge of creating branding that not only evoked their mission and vision, but was flexible enough to be adapted to their myriad marketing materials. I created a grid design that expressed their past (history), present (vision) and future (students). Along with it, I designed a modern color palette and typographic and page styles that could easily be applied across multiple marketing methods and formats—making the task of developing departmental marketing materials much easier for the staff. Both staff and prospective students were thrilled with the results.

Deliverables:

Student Look Book
Event Brochures
Event Invitations & Programs
Event Signage
E-Newsletter Graphics
Donor Brochures
Department Logos & Brochures
Alumni Magazine

“Lidia was quick to understand our ethos and mission and generated a design sensibility that is both versatile and compelling. Often, she assesses the need and hits the nail on the head with the very first design. Such creativity and efficiency is delightful—and saves us time and money.”