This selection shows the development of Beales Department Stores email newsletters into the current design now used through all promotional email marketing campaigns.

The header has now been reduced to contain only the Beales and beales.co.uk logos as well as quick link navigation to relevant departments on the website. The header now gives the newsletter a cleaner, more simplistic feel that allows the viewer to absorb the main 'Offer banner' message and not be distracted with other surplus information. The offer banner is large and striking to grab the viewers attention which allows for further percentage saving messaging to be removed, maintaining clarity of message and avoiding unecssary duplication of information presented to customers.

The structure of the emailer is as follows; Header, Offer Banner, Hero Product Banner, Product Range Banners, Teaser Banner (For upcoming or additional promotions) and Footer. Maintaining this format in all campaigns allows for users to quickly absorb the email newsletters content with out them becoming overloaded with information. Useful links to Social Media and other services associated with Beales online presence are showcased in the footer.

Typography, logos and colour schemes were all chosen to adhere to the Beales corporate guidelines and maintain consistency throughout other online marketing media such as Social Media pages and the beales.co.uk website.

Designed in Adobe Photoshop CS6 and coded in Html using Adobe Dreamweaver CS6.