This is day two: we moved from the beach to the urban environment. The assignment was to create memorable, irreverent portraits and lifestyle images that embody the brand's fun attitude. Day two brings a new set of non-pro talent from around the country and our neighbors to the north. We started at San Diego Hard Rock Hotel. While the crew gets set, Everyone introduces themselves and I lay out the ground rules: " There are no rules! Nothing is judged or out of the question. Let's have fun."
By the end of the day everyone is exhausted, but we are all friends now, having played hard and worked hard.