LIVE-CREATED FAN CAMPAIGN FOR RIHANNA’S FENTY BEAUTY
Fenty Beauty by Rihanna was launching globally and Sephora asked Wildbytes to design and produce a launch campaign and event that would raise the bar and explode on social media. Fun challenge ahead…
We produced the World’s First Live-Created Fan Campaign. An urban-styled edgy launch event in which fans and influencers were empowered to become the stars of the campaign alongside Rihanna, through a series of striking shooting sets inspired by Fenty Beauty products.
We harnessed cutting-edge technology to create an unforgettable multisensorial experience. Using a custom-made, high-tech digital film pipeline, we were able to edit footage of fans posing and playing in the Fenty universe in real-time. The result was an instantaneous, high-end fashion film, people could not believe was being made live.
The launch event went nuts online generating 1.1 billion impressions so far. After all, there is a movie star inside all of us!
THE SETS
Three film shooting sets carefully crafted as life-sized Fenty products. The event guests became superstars in them.
FENTY BEAUTY’S PLAYGROUND
A multisensorial experience for guests to party and get lost in a labyrinthic maze of makeup stations, urban-styled video installations and film shooting sets.
THE FILM
Using a custom-made, high-tech digital film pipeline, Wildbytes edited footage of fans posing and playing in the Fenty universe in real-time. The result was an instantaneous, high-end fashion film.
