A live digital makeup performance to launch Sephora’s Kat Von D Beauty.
Oh, and an integrated campaign that reached over 90 million people.
The first-ever face projection mapping performance showcased at a live event. Projected visual effects and digital makeup transformed the face of celebrity tattoo artist Kat Von D before a crowded audience.
We designed a 360 campaign to activate the tattoo artist fan base in Spain, and boost awareness around Kat Von D Beauty: Influencers, unboxings, social contests and other pieces were part of the master plan. They all drove massive attention to the launch.
The event blended digital makeup, design, artistry, a string quartet, and technology in a live face mapping performance, representing Kat Von D´s process of artistic creation.
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