TBWA\GRONINGEN aka THABASCO is an advertising agency located in the city of Groningen in
the Netherlands. The agency is specialized in branding, strategy, concept and media.
THABASCO is member of the worldwide advertising agency TBWA. Ranked as a Top-Ten worldwide,
and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade”.
TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.
This project features the completely renewed branding for the agency. The branding ignores
conventions by combining different styles in design, customized vector graphics and
colorful abstract photography to one disruptive and unique identity.
art direction / design: Gealt Waterlander
managing / creative director: Hein A. Scholma
webdesign: Hein Brouwer