• Wiederline 

    Developing a brand identity for a international train route between Germany and the Netherlands.
    This project shows the complete process of creating the identity from sketches to a large scale
    promotional campaign. The campaign is bilingual and funded by the Dutch Provincial Government.

    My personal focus was creating a strong brand with a minimalistic appearance.
    I experimented with the golden ratio to achieve a balanced composition and worked a lot 
    with symbolism in my designs because of the international character of the Wiederline.
     
    © Copyright Province of Groningen, Agency: THABASCO - TBWA\Worldwide
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