Developing a brand identity for a international train route between Germany and the Netherlands.
This project shows the complete process of creating the identity from sketches to a large scale
promotional campaign. The campaign is bilingual and funded by the Dutch Provincial Government.
My personal focus was creating a strong brand with a minimalistic appearance.
I experimented with the golden ratio to achieve a balanced composition and worked a lot
with symbolism in my designs because of the international character of the Wiederline.
© Copyright Province of Groningen, Agency: THABASCO - TBWA\Worldwide