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Developing a brand identity for a international train route between Germany and the Netherlands. This project shows the complete creative process… Read More
Developing a brand identity for a international train route between Germany and the Netherlands. This project shows the complete creative process from sketching to a large scale promotional campaign. The international campaign for the Wiederline is bilingual and founded by the Dutch Provincial Government. Read Less
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Wiederline 

Developing a brand identity for a international train route between Germany and the Netherlands.
This project shows the complete process of creating the identity from sketches to a large scale
promotional campaign. The campaign is bilingual and funded by the Dutch Provincial Government.

My personal focus was creating a strong brand with a minimalistic appearance.
I experimented with the golden ratio to achieve a balanced composition and worked a lot 
with symbolism in my designs because of the international character of the Wiederline.
 
© Copyright Province of Groningen, Agency: THABASCO - TBWA\Worldwide
 
 

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