m-p-g - building building skateparks
MPG is a Polish company that specializes in high quality concrete skateparks. They hired us to design a new corporate identity, with a briefing that the materials had to appeal to two target audiences, skater boarders and civil servants. In Poland these two groups, that decide over the realization of skate parks don’t necessarily share the same visual interests.
We designed an identity that was reminiscent of the much used rubber stamps in Polish bureaucracy, a strong bright red letterhead in paramount ink that works almost anywhere on a page. The second set of business cards was continuation of MPG’s branding on their obstacles, namely red sides. We screen printed the sides of stacks of business cards in the same color.
MPG is a Polish company that specializes in high quality concrete skateparks. They hired us to design a new corporate identity, with a briefing that the materials had to appeal to two target audiences, skater boarders and civil servants. In Poland these two groups, that decide over the realization of skate parks don’t necessarily share the same visual interests.
We designed an identity that was reminiscent of the much used rubber stamps in Polish bureaucracy, a strong bright red letterhead in paramount ink that works almost anywhere on a page. The second set of business cards was continuation of MPG’s branding on their obstacles, namely red sides. We screen printed the sides of stacks of business cards in the same color.
