Brief: Create an impactful identity for this start-up public relations business which would have resonance within the digital media arena. Solution: To utilise a pixel graphic branding device which forms the main typography but also works as a colon punctuation device - the strategic thought being that this is most often used to formally or emphatically introduce series, lists, appositives, and quotations. Generally, a colon implies a promise, and what follows the colon delivers on that promise. Role: Art Direction of concept and Design of all deliverables.