Brief: Create a look, feel and presence for this sub-brand within the Bread & Butter product trade show. Solution: To incorporate use of printers proof graphic notations which act as a frame and create a ‘format within a format’ concept highlighting the creativity of the customised product developed by ‘artisan’ designers, artists and bloggers. Role: Art Direction of concept and Co-Design of all collateral. Creative Direction: Elements MGT for their clientSebago.