Tex-Mex brand that translates to 'Crazy Uncle', is a restaurant in Texas inspired by the fact that everybody has a crazy uncle who everyone loves and enjoys being around and who provides members with punchy food and drinks. It set itself up as a favourite go-to place for locals and whose goal is to make sure everyone feels comfortable and happy.

The logo was designed by giving a face to the Crazy Uncle followed by branding that reflects the fun and casual nature of the environment.