The challenge was to create a distinctive brand identity for a new e-commerce cookie brand launching in Hong Kong called Crewkies. The brand needed to stand out in the competitive market, capture the attention of the target audience, and establish a strong presence online. This was to be achieved by creating a cohesive and memorable brand identity that would convey the brand's values, quality, and uniqueness while resonating with the local consumer base.

To address the challenge, we developed a comprehensive and full-service brand identity for Crewkies. We conducted extensive competitor analysis to identify opportunities for differentiation. We then crafted a brand strategy that emphasized the brand's emphasis on delicious, high-quality cookies made to bring happy moments in our daily lives.

We created a visually appealing brand identity that showcased the brand's personality and values through vibrant colors and playful mascots. The logo design incorporated modern typography customized to express the first bite into a cookie that reflected the brand's youthful and fun character. The color palette consisted of bright and inviting tones that evoked feelings of comfort and indulgence. We also developed a distinctive packaging design that combined bold patterns and vibrant colors to catch the eye and create a memorable unboxing experience.