Kyiv Vegan Boom is a festival of modern consumption and lifestyle. The festival features vegan-market and food court, master-classes for cooking vegan dishes, film screenings, ecology and alternative energy platforms and a children's playground.
The main objectives of the project are:
• Promotion of healthy lifestyle;
• Solving environmental problems;
• Rational use of natural resources;
• Refusal to consume products of animal origin.
Design approach
The main task was to create a new identity for the festival.In the work I was inspired by the visual culture of hippies. In my opinion they are vivid representatives of vegetarianism in Europe and had a vivid & expressive self-identification. Identity is characterized by a calm, natural palette that expresses friendliness, brand identity. In graphic, domestic animals are used in the image of people who propose to become their friend, to hear and think about the future of the planet.
Partners:
