A structured social media editorial plan for crystal.ai, the AI-powered assistant for online businesses, started in 2016 with a good mix of entertaining, educational and informative content formats.
Meet the metric videos are designed for, but not limited to, Facebook and Instagram.
These video pills aim to be educational as well as entertaining for crystal followers, helping software users understand each website and social metric available on crystal analytics.
Feature videos show each functionality present on crystal. This video series focusses on user ease and advantage, taking the pain of technicisms away from crystal followers and making each story effective for both organic and paid activities.
Company: iGenius
Copywriter: Flavia Esposito
Video & motion designer: Alessandra Serrentino
