Brand for a vegan (plant-based) ice cream.

The name Cream of the Crop literally stands for ice cream derived from the crops (plants). It also links to the phrase ‘the cream of the crop’ which means the best of the best, indicating that the ice cream is a high quality, tasty product.

The logo is a double image, linking plants and ice cream in one. This is achieved with the contents of a wheelbarrow being replaced with ice cream scoops.

An illustration pattern for the Cream of the Crop brand. Each illustrated element links to a flavour or ingredient in the plant based ice cream.