The 3-on-3 soccer competition initialed by The South Region of Coca-Cola Company from yr.1998 in Guangzhou, China. As the project leader, I take it from yr.1999 to 2007, sure I designed all visual beside the project planning and operation management.
This visual is for 2007 Coca-Cola 3-on-3 soccer, around 2000 teams over 10000+ soccer players for the competition, it's the biggest grass root sport event in China!
I also cooperated with 5 brands as joined partners in different channel for pre-event and on-ground communication.
After 10 years,
I found this poster and redesign the layout,
but keep the iconic COKE PLAYER
- who combined with different Coca-Cola products,
it's inspired by Italia '90 FIFA logo
but now I found this image a bit weird...
what he/she are playing for?
where's the ball?
No, not that, it's his/her head:-(
Tell me my friends,
if you found something weird:-)
Special thanks to
Lucia Lee from Nike China,
Yang Ke from True Color stationary,
Ling Ma from the Dragonfly advertising.
Thanks for your special contribution to this project!
