Operating in Bridgewater, New Jersey, Steven Darien draws on his more than 30 years of experience in human resources to serve as CEO and chairman of Cabot Advisory Group, LLC. Through his work as an expert advisor, Steven Darien keeps up with current trends in human resources, such as ways to attract and retain top talent, so that he can provide the best services to his clients.
In a climate where big companies like Google are working overtime to convince the best and brightest to be part of their teams, it can be difficult for smaller companies to compete. Difficult, however, does not mean impossible. Some employees are looking for a smaller, more close-knit workplace culture. That said, it’s up to you as the employer to communicate that mindset to potential hires.
One of the easiest and most effective ways to market yourself to potential employees is to ensure your company has an impressive mobile website experience. With job-seekers increasingly using their phones to look for work, this is often the first chance a business will have to make an impression on a potential hire.
In the same vein, it’s important that this mobile experience accurately communicate the workplace climate. Sending the message that the company takes very good care of its workers despite its small size can be an attractive selling point. In fact, some smaller firms are even bringing back services such as pensions to lure great talent into their ranks.
In a climate where big companies like Google are working overtime to convince the best and brightest to be part of their teams, it can be difficult for smaller companies to compete. Difficult, however, does not mean impossible. Some employees are looking for a smaller, more close-knit workplace culture. That said, it’s up to you as the employer to communicate that mindset to potential hires.
One of the easiest and most effective ways to market yourself to potential employees is to ensure your company has an impressive mobile website experience. With job-seekers increasingly using their phones to look for work, this is often the first chance a business will have to make an impression on a potential hire.
In the same vein, it’s important that this mobile experience accurately communicate the workplace climate. Sending the message that the company takes very good care of its workers despite its small size can be an attractive selling point. In fact, some smaller firms are even bringing back services such as pensions to lure great talent into their ranks.
