Product Logo in Portrait
This project is a marketed solution to get Australians active and spend less time in front of the television. This aims to recode the overweight and obese users attitude towards movement and sedimentary TV watching. Inspiration was gained from Norm and the old ‘Life Be in it’ campaigns from the 80’s, yet incorporating with technology. This project focusses on UX Design as well as a tailored marketing campaign.
Magazine Infovertisement Mockup
UX Design of the Main Screen for tracking.
UX Design of the Statistics screen - Daily.
UX Design of the Goal Achievement Screen in the application.
UX Design of the Statistics screen - Weekly.
UX Design of the settings screen.
UX Design of the Social Media connection screen.
Cognitive Mind Mapping over time.
Workbook showing idea pathways to Logo design.
Product Logo in Landscape
Workbook showing original UX Design ideas as well as marketing ideas for product promotion.
Billboard Mockup - Portrait
Continuing Viral advertising in spaces where there is direct correlation with the product.
Billboard Mockup - Landscape
Bus Shelter Mockup within the marketing campaign
