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Red Bank: Corporate Blood Drive Challenge - Group Work
Red Bank is a corporate challenge that works in conjunction with the Australian Red Cross with an aim to increase blood supplies in Brisbane in a challenge based environment, whilst raising desperately needed funds for the Australian Red Cross.
The campaign is targeting the financial sector in Brisbane of the BIG 4 Banks and their competitors
Internal staff motivation that is not personal, is performed by putting posters in Breakrooms.
Using Billboards was a way to keep the campaign in touch with the community.
Internal staff motivation that is intimate,  is performed by putting short message stickers on mens uirinals.
Continuing the intimacy is performed by toilet door posters with a in branch contact to ask for help.
Red Bank: Corporate Blood Drive Challenge - Group Work
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Red Bank: Corporate Blood Drive Challenge - Group Work

A philanthropic project for the Australian Red Cross to increase blood donations through a targeting marketing campaign.
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36
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Published: