[EN]
These are examples of spec Ambient Marketing, for some brands I worked with.
These ideas are property of JWT Lisbon and McCann Erickson Portugal and can't be used.
[PT]
Propostas para algumas marcas que trabalhei, que não chegaram a ser implementadas.
Estas ideias são propriedade da JWT Lisboa e da McCann Erickson Portugal e não podem ser utilizadas.
This was supposed to take place on a very crowded holiday in Lisbon, when everyone is outside and the streets are packed.
We would have a quiet place, with some traditional benches branded with Kit Kat's colors and logo, where people would be able to sit and take a break, while enjoying a free sampling of Kit Kat.
This is the tshirt our promoters would wear.
This saint you see here is Santo António (it's his holiday) who is always represented holding baby Jesus.
In this case, he is also taking a break while baby Jesus is sleeping in a crib nearby.
This was a special outdoor for Vodafone, that would be very close to Lisbon's airport.
It would be made of devices, that would light up at night.
The dog images are references of how this construction could be made.
This was a field marketing action for the launch of a new line of fitness cereals.
It was supposed to make you understand that the choices you make everyday will help you burn calories and also to make you look at the city you live in as a free gym.
This was a modified map of Lisbon Underground, to let people know how many calories they'd lose, on average, if they exited the tube one station before their final destination.
