Edsgatan design & interiör
Logo & brand identity
Edsgatan is a swedish interior design store and e-commerce, with an assortment of urban furnishings, lighting, gift items and fun accessories. The owner wanted a logo that matched the brands they sell, but that could also serve as a future brand mark for their own design line. They also wanted the logo to have a modern feel, be creative and have a unique and strong character.
We used a bird in its nest as a metaphor for home and living. The bird symbol was built of a triangle with rounded corners. The rounded triangle also goes into other parts of the brand profile.
We used a bird in its nest as a metaphor for home and living. The bird symbol was built of a triangle with rounded corners. The rounded triangle also goes into other parts of the brand profile.
