This was a massive integrated campaign driven by Cyber. The football worldcup was coming to Germany.
Our client EnBW Energy was co-sponsor. But there was no real connection to football. We created a digital
arena which served as a gaming platform for an online community. Together with the digital CD Stefan Waltz
I was project lead. We ran loads of on- and offline promotions to get things going. In fact: the community had its own party events. It looks and feels dated now. But back then it was pretty good - and I learned a lot.
2006. As ECD of Jung von Matt.