Brown & Carroll
// Rebranding to steal market share
Branding, literature, marketing and digital design for prestigious fit out company Brown & Carroll. Created to consolidate their position as a market leader in high-end fit outs, this rebrand was created to appeal to design-savvy specifiers.
The new identity incorporates 'London' into the name to capitalise on the prestige of working exclusively in the city and is supported by comprehensive brand guidelines covering all aspects of implementation from brand language to uniforms.
The complete overhaul has helped the company secure a higher percentage of tenders and win more work.