Cambian
// Pitch winning campaign to increase foster carers
 
Foster care agency Cambian were looking to recruit new foster parents to their organisation. In order to do this, they needed to get across the message that anyone can become a foster carer and that Cambian can support you through every step of the process. After talking to a number of people about their fostering experiences, it became clear that every foster parent has something in common; that desire to help, to fix, to support, to make a difference to a child's life.
 
 
 
Concept 1 (Final selected route)
Superheroes disguised as ordinary people
ADDITIONAL CAMPAIGN MESSAGING TO TARGET DIFFERENT AUDIENCES
 
TARGET: EXISTING FOSTER PARENTS – RESPITE CARE
Foster with Cambian and you get 21 nights paid respite a year. Great for recharging your batteries.
TARGET: EXISTING AND NEW FOSTER PARENTS – SUPPORT TEAM
Foster with Cambian and our team of link workers, managers, education advisors and therapists will be with you every step of the way; no matter what challenges you face.
Concept 2
Here for it all
Cambian Fostering
Published:

Cambian Fostering

Pitch winning campaign to increase foster carers. Foster care agency Cambian were looking to recruit new foster parents to their organisation. I Read More

Published:

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