- BRAND DESIGN -
The logo is designed to symbolize the mountains in a cup of coffee and the reason is because
the coffee shop is in a ski region (Orbelus Mall Trade Center) of Bulgaria called Bansko.
The corporate identity & the packaging of the shop was based on the Kraft paper to fit exactly with the natural environment
of the shop (forest = wood) in which it is located, as well as the interior decoration of the shop.