Brand identity & book design
for the marketing conference
Bang for the Buck
Bang for the Buck is a marketing concept by Erik Modig, a Swedish author and researcher at the Stockholm School of Economics. In the book, Modig introduces the Influence Matrix, a model to explain the elements of effective marketing communication. This is a tool for helping management, communication, marketing and sales departments to link and optimize the daily work of their companies.
Furthermore, Bang for the Buck is also a marketing conference held frequently in Stockholm, inviting prominent Swedish speakers to give inspiring talks for industry leaders within communication and marketing. I designed the identity for the entire concept, which included a brand identity, info graphics (explaining the actual model), printed collateral for the conference, the website as well as designing the whole book. The book, that comes in two color options, is dressed in a dust jacket that folds out to a poster of the Influence Matrix model, and the book is both foil stamped and debossed.
In 2017 the book won the prestigious award Marketing Book of the Year designated by the Swedish Marketing Association. Bang for the Buck will be released in English very soon.
Furthermore, Bang for the Buck is also a marketing conference held frequently in Stockholm, inviting prominent Swedish speakers to give inspiring talks for industry leaders within communication and marketing. I designed the identity for the entire concept, which included a brand identity, info graphics (explaining the actual model), printed collateral for the conference, the website as well as designing the whole book. The book, that comes in two color options, is dressed in a dust jacket that folds out to a poster of the Influence Matrix model, and the book is both foil stamped and debossed.
In 2017 the book won the prestigious award Marketing Book of the Year designated by the Swedish Marketing Association. Bang for the Buck will be released in English very soon.
