The brand grew, and the idea of a family of characters came to life. These were to be designed in a style similar to the main character on the logo, which would also need further development.
These characters were to represent the 5 different stages of learning at Code Ninja, from beginner to pro.
Thus, Tiny, Dash, Colossus, Sage, and Ace came to be, and became an integral part of the brand, as well as a fun way to help kids strive to achieve success.
Each character was created with their own personality, which also reflected their levels of learning:
Tiny - Perseveres to master the basics.
Dash - Eager to tell stories through animations.
Colossus - Loves creating 2-player games for family and friends.
Sage - Crafts challenging games with confidence.
Ace - Collaborates with teammates to design and craft complex projects.