Sitting in the emergency waiting room at a children’s hospital can be an incredibly stressful experience. As a parent, it must be particularly difficult to be in an environment with a sick or injured child, surrounded by others in a similar situation.
Watermark Creative was approached by Rush Digital to work with them on a project that would try to alleviate some of this tension for visitors. The approach was to create interactive spaces in the waiting room that would aim to entertain the user as well as educate them a little about the check-up process.
Allowing the kids to play with interactive displays for a moment not only distracts them from their ailments, but also brings some relief to already stressed parents / caregivers.
It's all about the smiles
As a way of determining the effectiveness of the project, it was decided that the KPIs would be the number of smiles generated from users. All the interactive displays had built in facial recognition hardware to track the expression of each user.