AIGA Type Tuesday – Interview and typographic illustration
I had recently completed my experimental typographic project BLK LTR Series and fortunately AIGA [American Institute of Graphic Arts] writer Angela Riechers, stumbled upon it. Angela subsequently invited me to take part in an interview, and illustrate a quote using the style, for their regular Type Tuesday feature. I was obviously keen to take part, but nervous about using the type style, as so far I had only created separate bespoke glyphs. The nature of the design also meant that it worked best at large scale, but the quote I had been given was rather long!
The hardest thing to see
is what is in front of our eyes.
Fortunately, it contained a key, integral word – 'FRONT'. Consequently, the style was applied solely for that word to ensure the letterforms could maintain sufficient scale. In addition to this, I had deliberately designed them to be one-offs rather than consistent, as you would for an actual typeface, so I was also concerned how they would work when combined to form complete words.
For the original project only a few characters had been developed. I had the 'R O N', but was missing the 'F' and 'T'. Fortunately I had created a '7' which formed the basis for the 'F', which in turn supplied the building blocks for the 'T'. As feared the 'R' was not in-keeping with the style of the 'O', so this was re-drawn to match. Finally the abstract spacing used for the original BLK LTR poster designs directed the layout for the remainder of the quote.