Virgin Active Heritage Day 2017
To celebrate Heritage Day in South Africa, the country's leading international health club chain, Virgin Active, hired me to illustrate and animate a short announcement video. I developed the project based on the script and storyboard I was provided. The idea was to showcase the diverse population of South African citizens and how their gym members are equally diverse, and join together to train and improve their health on a daily basis. Making every day "Heritage Day" at Virgin Active. The background colour palette had to reflect the very colourful national flag. Please view the final video at the end of this post.
Some of the Gifs and vector artwork included in the final video above were created to be used in social media. These were cut from scenes in the 45 second video.
The final video edit that was broadcast on all social media platforms on the 24th September, to celebrate Heritage Day.
Preliminary sketches
Thanks for viewing my project!
Please hit the appreciation button if you liked this project.
Please hit the appreciation button if you liked this project.
