TELL Telecommunications, or TELL, is a company concept whose goal is to compete with the top two telecommunication companies in the Philippines, being Smart and Globe. Their main focus is on mobile data services and plans, aiming to bridge and connect Filipinos with their fastest connection speeds and widest coverage.
L O G O
The logo design consists of two parts: the double cursive lower case L's (known as "the cord" for the purposes of this project) and the company name in upper case letters.
The cord is a visualization of two lower case L's, standing for the company's goal of being loyal to its customers, and lucent with its data services. The cord is also an homage to telephone cords—a familiar imagery associated with home landlines, linking people and families.
The company name set in a rigid and straight type contrasts the fluid cord by its side.
Orange is the chosen primary color, creating an distinct difference with its competitors. The color evokes energy and change, another two of the company's goals.
B R A N D D E T A I L S
C A L L I N G C A R D
P R O M O S