Some say that your high school friends last forever. Others say that they are irreplaceable.
My friends and I made sure that was the case for us by establishing a brand, complete with a name, logo, and merchandise. What started with a unifying handshake led to this.
The logo consists of three upward-pointing chevrons, with the third forming part of the middle C. A curve falls right below it.
Throughout the falls, as represented by the downward curve, together we stand stronger, as represented by the chevrons. The C stands for Crew, of course.
Resembling the insignia for military first-class sergeants, the logo wholly stands for the strength and grit we embody as a group—as a crew.
The logo is set in metallic gold, as we set the gold standard for brotherhoods. Gold also signifies value