To celebrate the 60th anniversary of Fiat 500, Fiat asked us to design a project

that aimed at both underlining the eternal youth of the iconic car, known all over the world, and presenting the all-new numbered and limited edition of Fiat 500, the “500-60th”, characterized by a two-color livery, a vinyl bridge, chromed hood and a vintage logo.

In an ever-changing world, where things pass by and vanish, Fiat 500 always stays

the same: she remains Forever Young. What if we could actually take a step back in time and see the Fiat 500 Anniversary edition side by side with its predecessor,

the original Fiat 500?

Make a time travel.

We designed an event to take place in Cannes on May 5th, 2017 and,

with even more details, in Munich on June 10th, that will be followed by one last date

in Madrid on June 22nd, recreating the aesthetically elegant and powerful imagery

and atmosphere of the dawn of the Swinging Sixties. The city awoke to find itself transported back in time to the 4th July 1957, the day when Fiat 500 was born: a café,

a grocery store, a boutique were completely transformed to radiate the brightness

of those days. Actors, models, a hawker shouting historical facts materialized from

the past, whilst the Fiat 500-60th anniversary edition appeared amongst

the vintage 500 cars – a red 500F (1969), a blue and a yellow 500L (1970) - parked on the street, showing how time may move on but she remains Forever Young. A playful paradoxical scene that struck passers-by with its authentic fiction approach.