Industry Event Strategy and Design - Shop.org 2017
Over-arching event/campaign design for Cheetah Digital's first trade show as a newly-branded company. Creative Direction and execution for all visual elements of event from top to bottom, including booth structure and graphics, social promotion, email design, on-site collateral, and tchotchke imprinting.
Booth design was clean and simple to showcase our new logo, as well as our mantra:
DEDICATED TO MARKETERS.
DEDICATED TO MARKETERS.
Inside of the meeting area featured our custom photo treatment and marketer-focused imagery to further reinforce our Brand focus.
Email design blended Shop.org's branding into our template to help break through the inbox clutter and encourage attendance.
Cheetah Digital branded postcards featuring a giveaway were handed out at registration and on the show floor to drive traffic to our booth.
To supplement the email invitation, Sales Consultants handed out a printed invitation to an exclusive networking event with our partners. Like our email, the color scheme nodded to Shop.org's branding to encourage attendance.
To supplement the email invitation, Sales Consultants handed out a printed invitation to an exclusive networking event with our partners. Like our email, the color scheme nodded to Shop.org's branding to encourage attendance.
Social posts across Facebook, LinkedIn and Instagram — featuring our custom photo treatment — promoted both our presence at the event, as well as our 1:1 sessions at our booth.
