ICOOL & ILOOK
Iconic commercial cooler design developed for Coca-Cola.
Described by bottlers as "the cooler of the future" & "i fridge with sustainable technology".
Described by bottlers as "the cooler of the future" & "i fridge with sustainable technology".
ICOOL Core Range
The main scope when developing ICOOL was to create a cooler that represents the coke way of life. It had to be something modern, dynamic, playful, engaging, with a link to the past, reminding Coke’s legacy. ICOOL is a "family range" with 3D dimensional, curved elements inspired from aerodynamics that modernizes the coca cola curves.
ICOOL Retro
ICOOL RETRO is an alternative offer for premium placement that merges the red and white color combination of vintage Coke. Suitable for contemporary, sophisticated cafes, cocktail bars, and any hipsterish locations.
ICOOL Platinum
ICOOL PLATINUM is for premium placement in the HoReCa environment. It combines the sophisticated black color with an inox touch so as to blend nicely with such surroundings. The mirror-like effect provokes interaction by reflecting life on its surfaces.
ILOOK
ILOOK was developed for keeping a consistent look of the brand on the market. It is a lower cost range, following the family look of ICOOL, based on existing cabin models.
Marketing material
Leaflets
ICOOL promotional video
BRAU Exhibition
ICOOL Evolution - Make it interactive!
Frigoglass video (including shots of the product)
Exploration & Development
