CART Multimedia Project 1 - Supporting Local Businesses PSA Campaign

     For the PSA, we promoted the support of local businesses in lieu of corporate chains. When this occurs, the benefits are drastic. More money flows into the local economy, and the culture is nourished when individualistic businesses thrive.

     In this PSA, I used rule of thirds and kept spacial continuity throughout the video. I used home roasted coffee beans as a prop, as well as a chalkboard sign. In regard to the plot, it mirrored a situation I see far too often in day to day life. People often talk to small business owners, telling them about how much they support local business. At the end of the day, these people spend their money at big chains, completely disregarding local businesses.