Don Julio Tequila
On trade
Create stand out to put Don Julio into the consumers mind as the High-End Tequila of choice and to change their opinion of Tequila as a regular drink rather than just a shot. Presented in such a way, at the venue, that a consumer would purchase a bottle rather than a glass, 
as a statement to other consumers. 
 
Bottle glorifier & glass holder designs for high endbars to use the bottle service and sampling.
Ballantines Whisky
On trade Bottle glorifiers, POS and VAP
Create a premium look and feel to give stand out amongst the many Whisky brands.
Courvoisier

On trade
High-end bar bottle glorifiers and cocktail kit and VSOP
.

Legacy bottle glorifiers that show that Courvoisier VSOP Exclusif is a Cognac to be used in high end cocktails.

Off trade
High-end bar bottle glorifiers and cocktail kit plus VAP for VS.


Value Added Packs to make Asian consumers aware of Courvoisier's quality and heritage.
Tanqueray Gin
VAP for off trade - Mini bar
Tanqueray Vap that transformed into a complete mini bar where you can store, limes and ice - metal ice cubes  - jigger and stirrers along with a cocktail recipe book.
Sauza 3G Tequila 
ATL ad, bar legacy items.
Symonds Premium cider
On trade POS
A premium look and feel for a little know premium cider.
Glamour ladies cigarettes
On and Off trade -  POS and ashtray with free cigarettes
We created an impactful, hard to ignore series of POS to help consumers make an educating choice.
Avion Tequila
On trade -  Bottle glorifier
Tasked with creating a bottle glorifier using elements of the bottle and look and feel or the brand it needed to create excitement and intrigue when presented to a table in bars and nightclubs.
Hilhaven Lodge
Off trade -  VAP
Hilhaven Lodge was established in 1927. The lodge quickly became the private playground for those who live in the spotlight, a haven where they could be themselves. I created a design that was both elegant and fit with the sort of opulence fit for the celebs.
VAP & POS
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VAP & POS

Value added packs and Point of Sale items

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Creative Fields