Cyprus Work

The 1:1 Diet by Cambridge Weight Plan - Rediscover You

We were tasked with creating a campaign for The 1:1 Diet, bringing to life that it is a diet that uses real people with real results. People Rediscover those little things that they used to enjoy when they lose weight on The 1:1 Diet. It doesn’t just help shedding the physical weight, but also the emotional baggage they have carried around. This campaign is about showing the positive effects of what people rediscover when they lose their excess weight.

Yoshiro Digital website & video creation

Below are a few examples of website designs and videos for Yoshiro as an agency

McDonald's No deal distracts like McDeal campaign

McDonald's wanted something different and disruptive for this years McDeal offer. I created a playful campaign with one simple thought. 'Distraction'. It was a simple idea that once anybody saw the offer of the great food and the even better price you'll become instantly distracted. The client loved it that much we was even allowed to change the I'm lovin it jingle.

OOH idea. The simplicity of the idea was great. Whoever saw the offer they got so distracted they left before finishing what they was doing. Above, they put the last panel up wrong. Below, a PR stunt they didn't finish and left to go for the McDeal and left a note.

Digital: The designer had uploaded the image of the McDeal and got distracted so he left a note saying the website is under construction his gone for the McDeal.

We used a gamer who would be normally streaming bugot distracted when he saw the McDeal and so left a note on his chair.

We placed an MPU banners on web pages upside down as the designer got distracted.

McDonald's Nations Favourite campaign

The client wanted a campaign to promote their Free Big Mac with every Grand Big Mac large meal. But I wanted to make it into so much more. So I broke the campaign into three phases. The first phase was for the Cyprus to vote on which burger is the nation's favourite. We knew that Big Mac is the world's favourite burger and was pretty sure it will be the same for Cyprus. And we were right. The reveal became the second phase of the campaign. To celebrate that Big Mac was the nation's favourite we were giving away a Big Mac with every grand large meal. The last phase was to find Cyprus's Biggest Big Mac fan, to win 50 Free Big Mac's using Instagram as the way to enter.

Second Phase: The reveal that the Big Mac is the nation's favourite and it now comes in three different sizes.

Third phase: Become the nation's BIGGEST Big Mac fan and win 50 Big Macs.

McDonald's Recruitment campaign

McDonald's wanted something fresh and new for their latest recruitment drive. We know from research that McDonald's workers are the best advocates for recruitment. To give this campaign a cool interesting look I used the quick video editing style, which is trending on Tik Tok. We needed to tell a McDonald's worker story that whoever they are, they have the time to fit their personal lives and their hobbies in whilst working for McDonald's, showing that McDonald’s works for them not the other way around.

McDonald's Mall of Cyprus escalators

McDonald's wanted a design on the escalators to highlight their restaurant was upstairs, they had a couple of playful options to choose from.

McDonald's Christmas OOH ideas

I had a couple of suggestions for wishing the consumer Happy Holidays in a very simple and ownable way for McDonald's. They didn't make it to the billboard but they did make good social media posts.

Coachtribe

We undertook a start up brand who wanted to create a hub which will help coaches and trainers to make more money by bringing in more clients than they would normally get. Coachtribe is the first site of its kind, giving 1-to-1 coaches and personal trainers access to thousands of potential new clients, either for a one off session or a long-term training program.

Ayia Napa Marina Campaign

The Ayia Napa Marina is creating something truly special for Cyprus. A whole new way of living a luxury marina lifestyle. We need our message to cut through the clutter of other messages, and make people stop and think. By just using one word, changes the way people will read our message. By using the word ‘Your’, it makes our message simple, personal and direct.

Create special build billboards which will have cutouts so the scene will change over a 24 hour period.

Special roll fold in magazines

AR in magazines, bring the experience to life, with Your view.

Laser cut maltese cross leaflets

Page takeover on selected sites to help create standout

Rich media to bring the Your view to life

Instagram within Instagram. This was a clever use of how we could create accounts within accounts within Instagram. Each post, when clicked and enlarged, will direct the user to tap on the picture. When taping, other handles will appear of other objects on the image which will be tagged. When clicking on the tag, the user will be directed to another instagram account devoted to that object.

Create special smart keys for the selected customers who would be able to use their door key to be able to purchase anything in any of the shops

Opening night of the Marina, there will be no expense spared, with choreographed neon lit jet skiers and water projections will start the event

The main center piece will be the 360 degree semi translucent Isphere, inside will be 300 specially selected guests and hundreds of spectators on the outside, we will project a stunning film of life in the Ayia Napa Marina.

Bosco Smarter Parenting Chid app

Our job was to come up with a completely new look & feel for the Bosco App, including recreating the logo, website, social media and a tvc as well. Helping protect and keep children safe online via their smart phone usage. Bosco’s advanced technology using AI to monitor a child’s mobile activity, detecting threats, and alerting the parent in real-time, without revealing their actual data. It’s a solution that keeps kids safe without compromising their privacy.

Kleenex Tissues

We won a pitch for Kleenex & Sudocrem and have started to develop a great relationship with the client and looking to expand on what we do for them going forward, below are a few of the videos created for the brand.

Corona Summer On trade promotion

Photiades tasked me with creating cool and exciting summer promotion for Corona to run across Cyprus during the summer.

Carlsberg On-Off Trade Logo

Photiades needed a logo which they could apply to any of their On or Off trade activities which would run for a long time.

OPAP SPORTS

A campaign for OPAP SPORTS, for their OPAPBET in-store look and feel. I wanted to make a statement. Are you ready?
For the consumer to understand we are raising our game with more ways to bet, so in turn raising their game.
I wanted the campaign to look impactful and striking without the rights use of professional players from the world of sport.

The Home Financing Organization

Create a campaign for HFC to help all kinds of people with banking problems they might face, when financial problems feel big HFC helps to make them more manageable to fit your size.

NICOLAIDES OPTICIANS

Nicolaides wanted to create a campaign where they can make all the difference with peoples eyes in a simple and easy to understand campaign showcasing their €49 eye tests. Raise awareness of how much sunglasses help to protect your eyes.

TUS AIRWAYS

TUS Airways is a small in size but is big on services, giving customers more than they would receive from some of the bigger airlines.

KND WINE DISTRIBUTORS

I was tasked to recreate KND's logo and some ad to help promote their wine and sampling events.

Cyprus Russian Business Association

CRBA wanted to promote their Russian Business Woman awards in Limassol, I created a super premium look and feel for the event, as well as the creation of a gold brooch which was built by a jeweler in gold and precious stones for the winner.