LUCKY'S
Identity development, illustration, branding and collateral for Lucky’s, an American-style restaurant serving burgers, fried chicken, tacos and other equally nutritious meals out of Sydney Uni's Manning Bar.
The identity features a custom logotype that references the 50s/60s retro Southern American diners and takeaway joints that inspired the food, but keeps it clean and contemporary.
I then developed accompanying illustrations, again contemporising vintage mascots and cartoons that were such a fun and iconic part of that era in advertising. This resulted in a unique and versatile brand which was then rolled out across menus, coasters, packaging, signage, a food truck and digital.
The identity features a custom logotype that references the 50s/60s retro Southern American diners and takeaway joints that inspired the food, but keeps it clean and contemporary.
I then developed accompanying illustrations, again contemporising vintage mascots and cartoons that were such a fun and iconic part of that era in advertising. This resulted in a unique and versatile brand which was then rolled out across menus, coasters, packaging, signage, a food truck and digital.
