W17
Every wine is different, a different structure gives the wine a different experience. But what all wines have in common is that grapes are the main ingredient. The identity for W17 is structured on that thought. By using an abstract icon that represents a bunch of grapes, we can show the different structures of each wine. By doing this every label in the W17 range has its own code.
This minimal design gives the label a contemporary look and feel. It makes you wonder. The three saltires in the main icon come from the coat of arms of Amsterdam because we found it important to express W17 is the wine for Amsterdam.
