First Federal
The Money Fairy
The Money Fairy
First Federal launched a new checking product called Dollars4Debits. At the time of its debut, First Federal was the first financial institution in it’s operating area to offer a cash-back program that gave customers direct money back when using their debit card, without points, coupons or hassles.
The integrated solution started with the development of a whimsical and fun “Money Fairy” character to grab attention and give First Federal the advantage of the “unexpected” in the consumer mindset.
The integrated solution started with the development of a whimsical and fun “Money Fairy” character to grab attention and give First Federal the advantage of the “unexpected” in the consumer mindset.
Teaser poster to be placed in all locations.
Teaser Billboard.
Print Advertisement.
Because the Money Fairy is tiny, we figured she'd be perfect size for a brochure holder.
We wanted to develop some giveaways for consumers – and since the concept primarily targets women and children we thought magic wand lollipops would be fun!
Interactive banner on First Federals homepage – gave a detailed description of how the program works for users.
Rich Media Banner "takeover".
Storyboard for TV spot introducing the Money Fairy as you swipe your debit card.
